what we've done

Written in the conversational, clever voice associated with the FontShop brand, the brochure explains to potential FontShop clients (typically, marketing and brand managers) why fonts are important—how fonts can build a brand, set a company apart from its competitors, and much more. The copy employs a series of "did you know" statements or imperatives as subheadings to intrigue readers and invite them to read more, underscoring FontShop's considerable expertise and comprehensive knowledge of all things related to fonts.

“We came to Epigram with some pretty vague goals and a message that was very technical and difficult to articulate. Epigram produced engaging, readable copy for our brochure, but even more valuable was the way they helped us define what we really wanted to say to our customers.”