what we've done

The editorial workshop and guidelines we developed for UK software company Tideway Systems were customized to an in-house writing team with marketing and technical expertise but limited Web writing experience. The 1-day workshop included a review of industry best practices, a critique of existing Tideway site copy, sample pages rewritten according to the new editorial guidelines, and writing exercises. Together, the workshop and guidelines equipped Tideway to create engaging, audience-appropriate content for their website.

“Tara Shioya gets what makes a website snappy and compelling, what visitors do and don’t want when they’re browsing your site. Tara was able to give us practical guidance to help transform a deeply technical, product-centric Web site into something that’s much more user-friendly and solutions-oriented.”